Achieving record one-day sales for an American footwear company on Shopee
Data & AI
Discover how an integrated campaign helps an American footwear company transform digitally and grow rapidly on Shopee
Our client, a renowned American footwear company, presented ADA with an ambitious task: achieve the highest-ever single day sales on Shopee Singapore and Malaysia during the July 2022 Super Brand Day campaign. This challenge spurred us into action, focusing on three critical pillars:
i) Bring quality traffic to their Shopee stores in SG and MY, while maximising ROAS ii) Convert them with attractive promotional tactics and best-in-class creative design iii) Drive executional excellence through robust operations, including Customer Service
Utilizing ADA's proprietary DMP, XACT, along with first-party data, we identified precise target audiences and recommended optimal on and off-platform channels. The campaign was structured to generate awareness at the top of the funnel through strategically optimized campaigns. Additionally, we placed significant emphasis on delivering exceptional Customer Service.
The campaign generated more than 20x traffic in both markets, with: - 2x ROAS uplift in SG - 1.7x ROAS uplift in MY - 1.7x overall ROAS uplift for the entire campaign.
Sales increased 47 times and 30 times in SG and MY respectively
Orders increased 46 times and 27 times for SG and MY respectively
Due to a high traffic generated and a surge in the number of orders, there was a corresponding surge in Live Chat volume: - 2.5x increased chat volume load in MY - 3.3x increased chat volume load in SG
Despite the increased chat volume, we delivered 99% and 98% response rates in SG & MY respectively.