About ADA

We are ADA

We understand and solve your challenges while empowering you to grow.

We offer a comprehensive suite of services that empower enterprises and brands to bolster data transformation, sales transformation and digital marketing across Asia with our multi-faceted, data-driven approach.

We maintain a robust presence in Asia with 12 offices spread across the region and employ approximately 1,400 professionals. The company's dual headquarters are located in Singapore and Malaysia. Notably, ADA's shareholders include industry giants like Softbank, Axiata, and Sumitomo Corporation.

Our Shareholders

Offices

Headquartered in Singapore and Malaysia, we partner with leading brands across Asia to drive their digital & data maturity and achieve their business goals

1.4k
Digital Talents
12
Markets
1500+
Clients

Japan

India

Bangladesh

South Korea

Sri Lanka

Cambodia

Philippines

Vietnam

Thailand

Malaysia

Indonesia

Singapore

Location One

Newsroom

Singapore

ADA Partners with Databricks to Drive Business Value with Unified Data Analytics

Services that ADA will build on Databricks Data Intelligence Platform will address the critical challenge of enhancing organisational agility and competitiveness by seamlessly integrating scalable Data and AI capabilities, alongside tailored accelerators such as E-commerce data Models, Dynamic Pricing, building a Data Marketplace utilising ADA’s XACT data as well as composable Customer Data Platform (CDP) and Marketing Analytics use cases.

Indonesia

OCBC's Continued Journey with ADA: A Testament to Four Years of Success

In a resounding testament to their enduring partnership, OCBC NISP Bank and ADA are marking four years of continuous collaboration, defined by transformative achievements and the promise of an even more prosperous future.

Global

Mitsui invests USD 58 Million in ADA via Axiata Digital, valuing the Data and AI company at USD 550 Million

– ADA, region’s biggest independent digital transformation company, has announced the winners of the ADA Business Messaging Hackathon 2023.

Malaysia

Singapore

Winners of the ADA Business Messaging Hackathon 2023 Announced

– ADA, region’s biggest independent digital transformation company, has announced the winners of the ADA Business Messaging Hackathon 2023.

Japan

ADA expands its global footprint with the launch of its Tokyo branch

ADA, the region’s largest independent data, artificial intelligence, and tech company proudly announces the opening of its latest office in Japan. As the powerhouse in data-driven solutions, ADA's foray into the Japanese market underscores its ambition to be the leading digital and data transformation partner for clients in Japan.

Singapore

ADA Crowned Mob-Ex Southeast Asia Agency Champion 2023 With Record-Breaking 10 Wins

Independent agency partner ADA dominated the Mob-Ex Awards 2023 with a historic 10 wins, cementing its position as the fastest-growing agency in the region.

Awards

Our exceptional prowess won us many key industry awards

Mob-Ex Awards 2023

Marketing Excellence Awards 2023

Campaign Asia Agency Of The Year 2022

Adweek Fastest Growing Agencies

13 distinguished awards including Performance Marketing Agency of the Year

5 awards including Most Engaging Mobile Creative

Meet our leadership team

Chief Executive Officer

Srinivas Gattamneni

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Chief Operating Officer

Anurag Gupta

Chief Finance Officer

Fariq Cader

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of Data Analytics

Prabhat Agarwal

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of Data Products

Dr. Chin Chin Wong

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of CDP

Chris Park

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Chief of eCommerce

Sherry Tan

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Operations Director, eCommerce

Wai San Chan

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Head of eCommerce Growth

Kristine Nguyen

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of eCommerce

Ashutosh Kaushik

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Head of Growth

Anthony Chan

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Director of Marketing Services

Hubert Marchand

Regional Head of Marketing Performance

Lam Lai San

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Head of Creative

Richa Kapse Nair

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Managing Director, South Korea

Dylan Ko

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of Consulting, Marketing Technology

Yih Cheng Yak

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Head, South Asia

Sanjini Munaweera

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Managing Director, Customer Engagement Solutions

Januar Wismoyo

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of OTT Messaging

Ramesh Kumareson

VP, Global Messaging Business

Matija Percan

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of Technology Services

Paritosh Tripathi

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Head of Strategy

Amanda Lye

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Head of Human Resource

Priscilla Nathan

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of Customer Experience

Klara Grintal

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

General Counsel, Legal

Syed Hafez Syed Hussain

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Regional Director, IT

Sagar Shah

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Head of Business Solution India

Nilesh Gupta

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Country Director of Japan

Yosuke Shigehara

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Corporate Governance

In alignment with Axiata Group Berhad, ADA abides by the core values of uncompromising integrity and exceptional performance. We commit to conducting business with zero tolerance to any forms of bribery and corruption.

View policy

Whistleblowing Policy

We have provided a channel for our employees, shareholders, suppliers and customers to voice their concerns in an effective, responsible and secure manner. Visit https://axiatagroup.integrityline.com to report actual or suspected misconduct, illegal, or unethical behaviour.

View policy

About ADA

We are ADA

Headquartered in Singapore and Malaysia, we partner with leading brands across Asia to drive their digital & data maturity and achieve their business goals

Newsroom

ADA Partners with Databricks to Drive Business Value with Unified Data Analytics

ADA Partners with Databricks to Drive Business Value with Unified Data Analytics

OCBC's Continued Journey with ADA: A Testament to Four Years of Success

OCBC's Continued Journey with ADA: A Testament to Four Years of Success

Mitsui invests USD 58 Million in ADA via Axiata Digital, valuing the Data and AI company at USD 550 Million

Mitsui invests USD 58 Million in ADA via Axiata Digital, valuing the Data and AI company at USD 550 Million

Winners of the ADA Business Messaging Hackathon 2023 Announced

Winners of the ADA Business Messaging Hackathon 2023 Announced

ADA expands its global footprint with the launch of its Tokyo branch

ADA expands its global footprint with the launch of its Tokyo branch

ADA Crowned Mob-Ex Southeast Asia Agency Champion 2023 With Record-Breaking 10 Wins

ADA Crowned Mob-Ex Southeast Asia Agency Champion 2023 With Record-Breaking 10 Wins

Our exceptional prowess won us many key industry awards

Meet our leadership team

Chief Executive Officer

Srinivas Gattamneni

Chief Operating Officer

Anurag Gupta

Chief Finance Officer

Fariq Cader

Head of Data Analytics

Prabhat Agarwal

Head of Data Products

Dr. Chin Chin Wong

Head of CDP

Chris Park

Chief of eCommerce

Sherry Tan

Regional Operations Director, eCommerce

Wai San Chan

Regional Head of eCommerce Growth

Kristine Nguyen

Head of eCommerce

Ashutosh Kaushik

Regional Head of Growth

Anthony Chan

Regional Director of Marketing Services

Hubert Marchand

Regional Head of Marketing Performance

Lam Lai San

Regional Head of Creative

Richa Kapse Nair

Managing Director, South Korea

Dylan Ko

Head of Consulting, Marketing Technology

Yih Cheng Yak

Regional Head, South Asia

Sanjini Munaweera

Managing Director, Customer Engagement Solutions

Januar Wismoyo

Head of OTT Messaging

Ramesh Kumareson

VP, Global Messaging Business

Matija Percan

Head of Technology Services

Paritosh Tripathi

Regional Head of Strategy

Amanda Lye

Regional Head of Human Resource

Priscilla Nathan

Head of Customer Experience

Klara Grintal

General Counsel, Legal

Syed Hafez Syed Hussain

Regional Director, IT

Sagar Shah

Head of Business Solution India

Nilesh Gupta

Country Director of Japan

Yosuke Shigehara

Corporate Governance

Whistleblowing Policy

Transform your business with us