Your gateway to enhanced consumer insights and an innovative approach to consumer behavior analytics,providing unparalleled access to data across diverse markets. Boasting a substantial repository with over 400 million unique profiles, 1 million points of interest, data from 1 million unique apps, XACT clears the path for sophisticated market penetration strategies. This robust platform equips businesses with actionable insights gathered from comprehensive demographic analysis, affluence measurement, and interest categorization, enabling hyper-targeted advertising and advanced consumer engagement.
Accessing XACT data segments has never been easier and safer.
Key features
We are delivering XACT Data Segments to you in a safe, efficient manner, placing you in the driver’s seat of your strategy, and enabling you to access our data with just a few clicks on the Databricks Marketplace. XACT Data Segments are currently available on Databricks Marketplace in the form of:
Filter consumer segments by multiple attributes from proprietary database to extract IFAs for targeted social and marketing campaigns in seconds.
Integrate and enrich your first party customer data with XACT consumer data in a PDPA compliant and secure environment using Data Clean Room to refine and execute your data workflows.
Access and download the latest consumer profiles by point of interest to understand their demographics, affluence, and interest for comprehensive internal data analysis.
ADA's digital marketing strategy helps brand identify consumer personas and analyse consumer behaviour post marketing campaign launch.