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What is conversational marketing and how it can benefit business

Customer Engagement

Discover the essence of conversational marketing and its benefits. Learn how it revolutionises customer engagement in the digital age in this article!

Frequently Asked Questions (FAQs) about Conversational Marketing

What is an example of conversational marketing?

Conversational marketing encompasses various types and strategies for engaging with customers and prospects. Here are some conversational marketing examples:

1. Live Chat

Live chat involves real-time, text-based conversations between customers and support or sales representatives. It's a versatile tool for addressing inquiries, assisting, and guiding visitors through sales.

2. Chatbots

Chatbots are AI-powered programs that can engage in conversations with users. They can answer frequently asked questions, assist with product recommendations, and handle basic transactions. Chatbots are available 24/7 and can be integrated into websites and messaging platforms.

3. Messaging Apps

Conversational marketing can occur through popular messaging apps like WhatsApp, Facebook Messenger, and Instagram Direct. Businesses can engage with customers on these platforms, providing support, sharing updates, and facilitating purchases.

4. Email Marketing Automation

Email marketing has evolved to include conversational elements. Automated email sequences can be triggered by user behaviour, providing personalised responses and recommendations based on the recipient's actions and preferences.

5. Voice Assistants

With the rise of voice-enabled devices like Amazon Alexa and Google Assistant, conversational marketing has extended to voice interactions. Brands can create voice-activated experiences and answer user queries through voice assistants.

6. Social Media Engagement

Social media platforms provide opportunities for conversational marketing through comments, direct messages, and public posts. Engaging with customers on social media can build brand loyalty and foster community.

7. Video Chat

Video-based conversational marketing involves real-time video interactions for product demonstrations, consultations, and personalised customer support.

8. Webinars and Live Streaming

Hosting webinars and live streaming sessions allows businesses to engage in real-time conversations with an audience, sharing knowledge, answering questions, and showcasing products or services.

9. Interactive Content

Interactive content such as quizzes, surveys, and polls can be conversational marketing tools. They engage users, collect valuable data, and offer tailored responses or recommendations.

10. Feedback and Surveys

Requesting feedback and conducting surveys is a form of conversational marketing that demonstrates a commitment to improving the customer experience and product offerings.

How does conversational marketing help to foster customer loyalty?

Conversational marketing helps foster customer loyalty by providing all the tools your company needs to answer customers' expectations and create a positive customer experience. Conversational marketing allows companies to nurture customer relationships and engage customers beyond just a click and have meaningful conversations.

ADA Asia

ADA provides services that enable enterprises and brands to drive topline growth through digital marketing and sales transformation across Asia

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