In today's data-driven world, data is the cornerstone of informed decision-making and strategic planning. As competition continues to intensify across industries, brands are realising the immense potential that data holds for driving growth, optimising operations, and enhancing customer experiences. One effective approach that brands in Southeast Asia are adopting is partnering with data agencies to harness the power of data analytics and insights. Here are some of the benefits of collaborating with a data agency, along with case studies to illustrate these advantages.
Data agencies have experts who can analyse user behaviour, preferences, and journey patterns. In other words, partnering with data agencies also allows brands to identify their most profitable customers or target audience.
For instance, a major Japanese real estate developer was able to obtain a comprehensive view of its top 10% customers in Hanoi province, its target demographic, via ADA’s Consumer Profiler solution. With the assistance of ADA’s data experts, the client gained insights into key consumer profiles, personas of high-end mall visitors, regions of interest, and the right tenant mix.
Partnering with a data agency facilitates the identification and implementation of various improvements, such as enhancing the mobile app interface and optimising existing processes and services. Besides, it allows for pinpointing locations where the target customers are, enabling market expansion and the setup of new branches or stores.
A leading Indonesian commercial bank turned to ADA’s data experts to evaluate several key locations and determine the presence and distribution of Syariah banking competitors. With the assistance of ADA’s Location Planner and dashboard solutions, the client reaped several benefits. This included identifying strategic locations with a higher concentration of affluent populations and pinpointing non-performing branches.
Perhaps the most significant benefit of partnering with a data agency is the ability to make more informed and accurate decisions. By providing access to reliable and actionable data, a data agency can help an organisation in making evidence-backed decisions rather than solely relying on intuition.
ADA has assisted a leading Japanese department store chain based in Singapore in uncovering customer insights at its existing store locations, the locations of its primary competitors, as well as the demographics of selected locations, all with the goal of increasing customer acquisition. With ADA’s expertise, the client gained a comprehensive understanding of the types of consumers present in the malls. They were also able to profile potential consumers that could be won over from competitors and determine the major contributing tenants in different outlets.
Elevate your brand reach with the power of data
The commercial landscape is rapidly evolving, and these case studies underscore the transformative impact of partnering with data agencies. As data continues to shape the future of business, brands that collaborate with data agencies gain a competitive edge by leveraging insights that drive growth, efficiency, and customer satisfaction. Are you seeking to embark on a journey of data-driven success like these industry leaders? With our expertise in data analytics and insights, we're here to help you unlock the full potential of your brand. Contact us today and let's shape a future powered by data-driven excellence together!