Case Studies

Gaining 6x ROAS for an Indonesian dairy-based nutrition company with CPAS campaign

Data & AI
Marketing
Customer Engagement
Digital Commerce

Discover how an Indonesian dairy-based nutrition company deploys Collaborative Ads to reap 6x of ROI.

Our client, a prominent global dairy-based nutrition specialist, known for providing essential milk products for children and families, had been a market leader in Indonesia for generations. However, with increasing competition in the category, they faced a challenge in converting their market awareness into sales. Despite multiple engagement and sales campaigns, their efforts were falling short.

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Strategy

To address this issue, we shifted our focus towards channel selection and product platform optimization to drive tangible sales growth with trackable and optimizable conversions. This involved a comprehensive business expansion strategy on the eCommerce platform, particularly targeting major sales events like Singles’ Day and 12.12. We employed broad audience targeting, emphasizing Indonesian women in the 20 to 35 age range, particularly those in the motherhood phase who value quality products. Additionally, retargeting was implemented for users who had previously shown interest in products but had not completed a purchase. Automatic placements and campaign budget optimization were utilized to ensure cost-effective ad delivery across various platforms.

Results

  • Successfully established itself on Lazada in Indonesia

  • Reached 9 million people

  • ROAS increased by 6.3x

Awards

  • Bronze in Best Use of Gamification category at Loyalty & Engagement Awards 2020

  • Bronze in Best Use of Technology category at Loyalty & Engagement awards 2020

  • Bronze in Best Use of Mobile – Food & Beverage category at Mob-Ex 2020

  • Bronze in Best Use of Mobile – Gaming category at Mob-Ex 2020

  • Silver in Innovation category at MMA SMARTIES APAC 2020

  • Silver in Innovation category at MMA SMARTIES Indonesia 2020

  • Bronze in Most Engaging Mobile Creative category at MMA SMARTIES Indonesia 2020

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