About ADA

We are ADA

We understand and solve your challenges while empowering you to grow.

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ADA helps forward-thinking businesses win the hearts and minds of their customers

We offer a comprehensive suite of services that empower enterprises and brands to bolster data transformation,  sales transformation and digital marketing across Asia with our multi-faceted, data-driven approach. 

We maintain a robust presence in Asia with 12 offices spread across the region and employ approximately 1,400 professionals. The company's dual headquarters are located in Singapore and Malaysia. Notably, ADA's shareholders include industry giants like Softbank, Axiata, and Sumitomo Corporation.
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Our Shareholders
Axiata logoSoftBank logoSumitomo Corporation logoMitsui logo
Offices

Headquartered in Singapore and Malaysia, we partner with leading brands across Asia to drive their digital & data maturity and achieve their business goals

  • 1.4k
    Digital Talents
  • 12
    Markets
  • 1500+
    Clients

Newsroom

Awards

Our exceptional prowess won us many key industry awards

List of ADA's Awards
List of ADA's Awards
List of ADA's Awards
List of ADA's Awards

Meet our leadership team

Chief Executive Officer

Srinivas Gattamneni

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Chief Finance Officer

Fariq Cader

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Head of Data Analytics

Prabhat Agarwal

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Head of Data Products

Dr. Chin Chin Wong

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Head of CDP

Chris Park

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Chief of eCommerce

Sherry Tan

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Regional Operations Director, eCommerce

Wai San Chan

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Regional Head of eCommerce Growth

Kristine Nguyen

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Head of eCommerce

Ashutosh Kaushik

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Regional Director of Marketing Services

Hubert Marchand

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Regional Head of Marketing Performance

Lam Lai San

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Regional Head of Creative

Richa Kapse Nair

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Managing Director, South Korea

Dylan Ko

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Head of Consulting, Marketing Technology

Yih Cheng Yak

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Regional Head, South Asia

Sanjini Munaweera

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Managing Director, Customer Engagement Solutions

Januar Wismoyo

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Head of OTT Messaging

Ramesh Kumareson

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VP, Global Messaging Business

Matija Percan

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Head of Technology Services

Paritosh Tripathi

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Regional Head of Human Resource

Priscilla Nathan

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Head of Customer Experience

Klara Grintal

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General Counsel, Legal

Syed Hafez Syed Hussain

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Regional Director, IT

Sagar Shah

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Head of Business Solution India

Nilesh Gupta

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Country Director of Japan

Yosuke Shigehara

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Corporate Governance

In alignment with Axiata Group Berhad, ADA abides by the core values of uncompromising integrity and exceptional performance. We commit to conducting business with zero tolerance to any forms of bribery and corruption.

Whistleblowing Policy

We have provided a channel for our employees, shareholders, suppliers and customers to voice their concerns in an effective, responsible and secure manner. Visit https://axiatagroup.integrityline.com to report actual or suspected misconduct, illegal, or unethical behaviour.

Vendor Code of Conduct

ADA is strongly committed to observing the highest ethical standards in all its procurement activities. As such, this ADA Vendor Code of Conduct ("Code") has been prepared to provide a clear statement ofADA's expectation from Vendors in all procurement dealings, ensuring that internationally recognised procurement ethics are followed.

The certificate holder's Management System corresponds to standard ISO/IEC 27001:2022.
Certificate scopes
ISO/IEC 27001

The Information Security Management Systems of ADA DIGITAL SINGAPORE PTE LTD covers Cloud Operations involving Customer Engagement & Analytic Solutions with support functions, i.e., IT, Human Resource, Facilities & Admin, Procurement, Legal & Regulatory, Risk and Compliance in accordance with Statement of Applicability version 1.1 dated 14th November 2023

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