Discover how ADA transformed blu's omnichannel campaign to target young Indonesians with tailored social media ads, boosting brand recognition and engagement.
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Problem Statement
Increased competition in the Indonesian digital banking market made it challenging for blu to stand out and acquire new users effectively.
Strategy
ADA implemented an omnichannel strategy targeting diverse age groups on platforms like Facebook, X, TikTok, Google, and Apple Search Ads. The campaign focused on retargeting users who installed the app but had not opened an account. Creative content highlighted blu's unique features and leveraged popular trends and festive dates to boost engagement.
Execution
•Tailored ad formats for each platform.
•Pre-roll campaign on X,transitioned to an always-on strategy.
•Video-based content and promotions targeting audience needs.
•Engaging "Minblu" character on TikTok and Instagram
•Continuous performance monitoring and optimisation using platform dashboards and Appsflyer.
Awards
•Mob-Ex Awards 2023: Best App Install Campaign (GOLD)